Now it is a regular deal to buy Belarusian packaging in Russia!
Belarusian packaging for household chemical goods and hygiene products is already a set phrase among manufacturers of household chemical goods in Russia.
The RUHIM site interviewed Maxim Velikin the director of "TARAMAKS" Ltd.
For what purpose was your company "TARAMAKS" LTD. organized? What products does the company represent in Russia?
Our company represents products of the Belarusian manufacturer JC "Bel-Plast International" Ltd. in Russia. These are plastic bottles, jerricans, cans, caps and other products made of polyethylene, polypropylene. The products are intended for household and professional chemistry, medicines, cosmetics and such appetizing direction as foodstuffs.
The volume of the packaging is from 150 to 5000 milliliters. We work with this packaging easily and with pleasure. The manufacturer is the only one among the producers of similar products in the CIS, who was awarded with the highest state award - the CIS prize for achievements in the field of product quality.
The main idea of creating our company is to provide an opportunity for everyone to purchase Belarusian packaging in Russia. Now it has become a common deal among the residents of the Russian Federation, there is no need to get involved in paying an indirect tax, to resolve other issues related to purchase from Belarus. We give our customers the opportunity to purchase the necessary quantity for them. We organize delivery to the warehouse of the recipient, thus removing the time and financial costs. We are fully responsible for the assembly of groupage goods, quality of loading and transportation of goods.
Our mission is to provide Russian producers with plastic packaging of the highest quality.
- What attention is paid to the quality of your packaging?
The following standards have been introduced at the factory:
- STB ISO 9001-2009 "Quality management systems"
- STB 18001-2009 "Occupational Health and Safety Management Systems"
- STB ISO 14001-2005 "Environmental management systems"
Quality control is carried out on measuring equipment and devices for quality control of the intermediate product and finished products. The equipment undergoes timely verification and certification. Input control of incoming raw materials and packaging materials is carried out. Samples of finished products are tested for durability in impact in free fall. It is measured the minimum wall thickness, tightness, strength at internal excess hydraulic pressure. It also determines the compressive strength, chemical resistance, frost resistance and heat resistance.
The quality of our products is the basis of tomorrow and strong partnership with the client.
For a long time, working in the industry, how do you see the current state of the packaging market for household chemical goods?
I will highlight two problems that have emerged in the market of packaging for household chemical goods and, in turn, have given paths to development and life for newly created companies, expanding competition. I hope this will lead to the development of import substitution, rather than the stagnation of the market, and somewhere to a decline in quality. We are talking about accessories for bottles - these are covers, and triggers and other variations of corking products. We are concerned with the theme of caps. Nowadays Europe is moving far ahead to create innovative caps, dispensers and metering pumps. Manufacturers in the CIS only come to the creation of high-quality two-component caps with a dosing spout, to caps with protection from children, the use of an air vent for gas-producing products, but no more. There is something to strive for. Unfortunately, the development process will not go on soon, because injection molds cost a lot of money, we need technology, qualified personnel, constantly trained at the advanced plants in Europe and North America.
We need an interested party who will invest and develop this topic from outside. As long as trading companies flourish that represent overseas caps and spraying products from Europe and Asia.
The second problem that affects us is competitors in the market, whose packaging is lower in quality and therefore lower in price. For each product there is a buyer. But now we are watching how networks dictate to chemical manufacturers to supply products for them at the lowest prices. Possible consumers get away from our high-quality, standard-priced products to cheap packaging. The manufacturer of chemistry not from the cheap segment is starting to slide down there, in order to increase its profitability, but somewhere to save. Everyone is squeezing their opportunities to go out on shelves, sacrificing the quality of packaging. I am sure the consumer will notice the difference in the contents.
We put emphasis on quality. Packaging is what sells itself: color solutions, corporate identity, a beautiful label that should be informative. There is a group of customers who are very sensitive to their product and put questions of packaging design uniqueness at the forefront. A standard popular bottle can be attractive with a special color. We provide a wide choice of different necks for one bottle modification, this is another possibility to stand out with the cap and its color solution.
Who are your competitors? What place does the company occupy in this market? What are your advantages?
When visiting the exhibitions, where packaging is presented, everyone has been paying attention to the fact that basically the producers of packaging are from Belarus. Belarus is an Oil refining state with a lot of chemical industries. The development of the production of plastic packaging in Belarus was influenced by the neighborhood with Poland, which is on the leading roles in the production of packaging for household chemical goods. Each manufacturer has taken its niche - packaging for household chemical goods and food, cosmetics, buckets, medicine, large and small packaging.
"TARAMAX" Ltd. is engaged in promotion and development of the products of the manufacturer JC "Bel-Plast International" Ltd. in Russia, where the main competitors for packaging for household chemical goods and food products are concentrated. Our products are included in the TOP-5.
The advantage is quality, design, fast production and delivery times, individual attitude to each client, availability of a design and design office in Poland, possibility of making molds, own desire to constantly
- In the companys portfolio is quite a large number of products. How are decisions made about launching this or that packaging on the market?
The process begins either with the analysis of the market, or with a specific customer request. I am confident that there will be an endless process of development, modernization and growth of competition. It is very easy to create something new. It will sooner or later be sold. We are trying to create more universal and technological packaging, we design everything in such a way as to increase the efficiency in use and reduce the material consumption in production. We are working on the issues of the label field, handles for holding, stability of the bottom on the surface. There are dozens of moments that we envisage. In advance, joint work begins with a potential customer on a new packaging. When the mould is launched for the first time, a trial lot for specific customers is produced.
- What is your market forecast for 2017?
It is nice to see that the state of the economy in Russia is stabilizing, becoming independent, new productions are opening up, the ruble is getting stronger and there is trust in local producers.
All companies, which are just starting their business, apply to us. We introduce their product to the market together, we observe the growth of orders and the expansion of the assortment group.
Source: RUHIM
Detailed information about our representative in the Russian Federation - "TARAMAKS" Ltd.:
+7 499 404-12-90
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